Top 5 Apparel Apps in Norway Q2 2025: Unified Platform Insights

In the second quarter of 2025, the top apparel applications in Norway on the unified platform showed varied performance in terms of downloads and active users. According to data from Sensor Tower, these insights provide a glimpse into the mobile app trends within the fashion industry.

SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at 7.4K and peaking at approximately 10.6K towards the end of June. The weekly active users also saw a significant rise, climbing from 68.4K to just over 100.5K by the end of the quarter.

ONLY STORES maintained a steady download rate, with numbers ranging from 2.1K to a peak of 3K in mid-June. Active users showed a gradual increase, reaching 11.6K by the end of the quarter.

Zalando – Online fashion saw a slight fluctuation in weekly downloads, with figures moving between 1.9K and 2.5K. The active user base, however, experienced a decline from 103K at the start to approximately 92.1K at the end of June.

Kappahl downloads showed variability, peaking at about 2.8K in mid-May. Active users fluctuated, starting at 9.9K, reaching a peak of 12.2K in early June, before dropping to 6.1K by the end of the quarter.

ZARA observed a consistent range in downloads, fluctuating between 1.5K and 2.2K. The active user count remained relatively stable, hovering around 13K to 14K throughout the quarter.

These insights from Sensor Tower highlight the diverse dynamics of the apparel app market in Norway, with each app showing unique trends in user engagement and download activity. For more detailed analytics, visit Sensor Tower's platform.