Performance of Top 5 Apparel Apps in Nigeria Q2 2025

In the second quarter of 2025, the top apparel applications in Nigeria experienced varied trends in downloads and active users, as reported by Sensor Tower.

SHEIN-Shopping Online showed a consistent pattern in weekly downloads, starting at 4.5K in early April and peaking at 4.8K by the end of June. The app witnessed fluctuations in weekly active users, with numbers reaching a high of 125K in late April before tapering down to around 93K by the end of the quarter.

Zara experienced a steady increase in weekly downloads, particularly noticeable with a spike to 964 in late June. Weekly active users also saw growth, peaking at 4.2K in the same period.

Fashion Nova: Trendy Shopping maintained a stable download trend, with a slight increase towards the end of the quarter, reaching 506 downloads. Active users remained consistently around 5K, showing a small uptick in mid-June.

Format saw a modest rise in downloads with a peak of 455 in mid-April, and a decline towards the end of June at 367.

ASOS downloads fluctuated, with the highest at 959 in early April, while active users hovered around 3.4K, peaking at 4.1K in early April.

For more detailed insights and data on app performance, visit Sensor Tower's platform.