AI Insights · Timothy · July 2025
Top 5 Apparel Apps Performance in Mexico Q2 2025
Discover the performance trends of the top 5 apparel apps in Mexico during Q2 2025, with insights on downloads and active users.
In the second quarter of 2025, the top apparel applications in Mexico showed varied performance trends on the unified platform, combining both iOS and Android data. Here's a closer look at how each app fared, based on Sensor Tower's insights.
SHEIN - Shopping Online maintained a robust download rate, peaking at approximately 318K in the last week of May. Despite fluctuations, the app saw consistent weekly active users, reaching a high of about 36.4M by early June.
Nike: Shoes, Apparel, Stories experienced a sharp rise in downloads, with a notable peak of around 95K in late May. Active users also saw a significant increase, hitting over 3.1M in the same period.
adidas: Shop Shoes & Clothing saw a dramatic spike in downloads, reaching approximately 94.6K in late May. Active users mirrored this trend, climbing to about 1.57M.
H&M experienced a steady increase in downloads, peaking at 42.3K in late May. The app's active user base grew steadily, reaching approximately 680K by early June.
ZARA maintained consistent download numbers, with a peak of 34.6K in late June. Active users increased significantly, reaching approximately 485K by the end of the quarter.
These insights highlight the dynamic nature of the apparel app market in Mexico. For more detailed insights and data, visit Sensor Tower.
