Top 5 Apparel Apps in the Middle East: Q2 2025 Performance Overview

The second quarter of 2025 saw significant activity in the apparel app market across the Middle East, with SHEIN - Shopping Online leading the charge. Weekly downloads for this app surged, peaking at around 316K in mid-May before stabilizing to approximately 248K by the end of June. Its active user base remained robust, starting at 15.7M and closing the quarter at about 16.7M.

Max Fashion - ماكس فاشون experienced a varied download pattern, with a high of 49K in late April dropping to around 41K by the end of June. Active users showed a positive trend, beginning at 516K and reaching a high of 542K by the quarter's end.

The Brands For Less - Shopping App had a notable spike in downloads in early May at 45K, though it tapered off to about 13K by late June. Active users demonstrated a decrease from 223K to 205K throughout the quarter.

Namshi - Online Fashion Store maintained a steady download rate, concluding the quarter with a peak of 31K downloads. Its active user count fluctuated but ended positively at 715K, up from an initial 845K.

Lastly, Savana - Fashion from London showed a modest increase in downloads, finishing strong with 1.2K in the last week of June. Active users also saw growth, reaching nearly 9.4K by the end of the quarter.

These insights, powered by Sensor Tower, provide a glimpse into the dynamic landscape of apparel apps in the Middle East. For more detailed analytics and trends, visit Sensor Tower's platform.