Top 5 Apparel Apps in Kenya: Q2 2025 Performance Insights

In the second quarter of 2025, the top 5 apparel applications in Kenya displayed varied performance trends across downloads and active user metrics. This analysis, sourced from Sensor Tower, provides a detailed look at how each app fared during this period.

SHEIN-Shopping Online saw a notable increase in weekly downloads, peaking at around 6.4K by the end of June. The app experienced consistent growth in weekly active users, rising from about 70K at the start of the quarter to nearly 75K by the end.

Zara maintained a steady download rate throughout the quarter, with weekly figures hovering around the 260 mark. Active user numbers showed a gradual increase, reaching a peak of approximately 5.5K in late June.

Fashion Nova: Trendy Shopping experienced stable weekly downloads, averaging around 230 downloads. The app's weekly active users remained relatively flat, with numbers fluctuating slightly around the 2.9K range.

Ankara Styles Gown exhibited a variable download trend, with numbers peaking at 158 in mid-June before dropping to 90 by the end of the quarter. No active user data was available for this app.

Finally, ASOS showed a modest download performance, with weekly downloads generally staying below 110. The app's active users fluctuated slightly, maintaining an average of around 550 throughout the quarter.

For more detailed insights and data, visit Sensor Tower's platform.