AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Italy: Q2 2025 Performance Review
Explore the performance trends of the top five apparel apps in Italy during Q2 2025, with insights from Sensor Tower on downloads and active users.
During the second quarter of 2025, the top apparel applications in Italy showcased varied performance across downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online experienced a consistent increase in weekly downloads, peaking at approximately 72.6K by the end of June. Weekly active users saw a rise from 7.7M at the start of the quarter to 8.5M by the end.
Zalando – Online fashion had steady download numbers, culminating in 25.6K in the last week of June. Active users initially decreased from 3.2M to 2.7M mid-quarter but recovered to over 3M by the end.
ZARA showed fluctuating download figures, with a notable spike to 21.5K in the final week. Active users increased from 764K to 934K over the quarter.
H&M downloads saw an upward trend, reaching 22.6K in the last week. Active users grew from 622K to 750K throughout the quarter.
UNIQLO - LifeWear maintained relatively stable downloads, with a slight increase to 8.5K by the end. Active users rose from 62.7K to 100.2K by the quarter's conclusion.
For more detailed insights into these trends, visit Sensor Tower's comprehensive analytics platform.
