AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Unified Platform in Ireland: Q2 2025
Explore the performance of the top 5 apparel apps in Ireland during Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, Ireland's top apparel applications on the unified platform showcased diverse performance trends in downloads and active users. Here’s a closer look at the top five apps based on data from Sensor Tower.
SHEIN - Shopping Online saw a notable increase in weekly downloads, starting from around 8.2K at the end of March and peaking at nearly 12K in early June. Weekly active users remained strong, ranging between 584K and 744K throughout the quarter.
ASOS - Discover Fashion Online started the quarter with 1.5K downloads, experiencing a significant rise to over 10K by mid-May. However, downloads decreased sharply in June to around 1.1K. Weekly active users were relatively stable, fluctuating between 57K and 70K.
JD Sports maintained a consistent download rate, with an increase from 2.5K at the start of April to 4.8K by the end of June. Active users also showed a varied pattern, peaking at 23K in early May but declining to approximately 13K by the end of the quarter.
ZARA experienced a steady download trend, with a notable spike to 5.2K in late June. Active users increased from 45K in March to over 58K by the end of May, slightly decreasing to around 51K in June.
Finally, Next: Shop Fashion & Homeware showed a remarkable jump in downloads, rising from 1.6K at the start of the quarter to an impressive 11.3K by the end of June. Active users peaked at 85K in early June, before declining to approximately 63K by the quarter’s close.
For more detailed insights and analysis, visit Sensor Tower.
