AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Unified Platform in Guatemala, Q2 2025
Discover the performance trends of the top 5 apparel apps in Guatemala during Q2 2025, including download and active user metrics.
In the second quarter of 2025, the top apparel applications in Guatemala demonstrated varied performance trends across downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online showed a strong presence with weekly downloads starting at around 10.5K, peaking at approximately 12.4K by the end of June. However, their weekly active users experienced a decline, starting at over 314K and dipping to about 251K by the quarter's end.
Puma PRIS (GT) saw a significant surge in weekly downloads, beginning at 2.4K and reaching a peak of about 19.7K in late June. Active users also increased from around 51K to over 58K, highlighting a growing user base.
Vitrinnea experienced fluctuating downloads, with a notable peak of approximately 7K in late April. Despite this spike, no active user data was available for further analysis.
ZARA maintained steady downloads, with a notable increase to 1.4K in late June. The app's active users also saw an increase from about 2.3K to over 3.2K during the quarter.
Finally, BERSHKA demonstrated modest growth in downloads, with numbers rising from 207 to 303. Active users remained relatively stable, with a slight increase from 781 to 875.
For more detailed insights and data analysis, visit Sensor Tower's platform.
