AI Insights · Timothy · July 2025
Top 5 Apparel Apps Performance in Greece, Q2 2025
Explore the performance trends of top apparel apps in Greece during Q2 2025, with insights into downloads and active users from Sensor Tower.
In the second quarter of 2025, the performance of the top apparel applications on the unified platform in Greece showcased significant trends in downloads and active users, according to data from Sensor Tower.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at approximately 17.6K at the beginning of April and peaking at 42.7K by the end of June. The app's active user base showed fluctuations, starting at 1.4M and reaching about 1.47M by the quarter's end.
efootwear.eu online shoe store saw a steady growth in weekly downloads, beginning with 7.3K and maintaining around 7.8K towards the end of the quarter. Active users increased from 52.5K to approximately 103.7K, reflecting a significant engagement boost.
The ABOUT YOU Online Fashion Shop started with 7.4K downloads, with a downward trend to 4.3K by late June. However, active users remained relatively stable, beginning at 304.9K and slightly decreasing to 276.2K.
ABOUT YOU Outlet showed a decrease in weekly downloads from 5.8K to 4K. Despite this, the app's active users showed resilience, starting at 40.4K and ending at 42K.
Finally, ZARA maintained a steady download rate, beginning with 3.8K and spiking to 9.1K in late June. The active user count increased significantly from 105.3K to approximately 149.1K.
These insights provide a glimpse into the dynamic landscape of apparel apps in Greece, with more detailed analytics available through Sensor Tower.
