Top 5 Apparel Apps in the UK: Q2 2025 Performance on Unified Platform

In the second quarter of 2025, the top apparel apps in the United Kingdom showcased diverse trends in their performance metrics. According to data from Sensor Tower, these insights highlight how these apps fared in terms of downloads and active user engagement.

SHEIN - Shopping Online saw a dynamic quarter with weekly downloads peaking at around 182K in early May. However, this was followed by a downward trend, closing the quarter at approximately 135K. Active users for SHEIN maintained a robust presence, starting at about 7.9M and concluding at over 9.3M, with notable spikes in May and June.

JD Sports experienced a gradual increase in weekly downloads, reaching over 41K by the end of June. The app's active users followed a similar upward trend, moving from 383K to over 413K, indicating a steady growth in user engagement throughout the quarter.

ZARA maintained a consistent download rate, with a slight uptick in late June, peaking at approximately 26K. The app's active users showed a gradual increase, starting at 516K and reaching around 569K by the end of the quarter, highlighting a steady user interest.

UNIQLO - LifeWear had a stable download rate, with numbers hovering around 20K weekly, and a peak of 24K in late May. Active users remained relatively stable, starting at 135K and ending slightly lower at 141K, with minor fluctuations throughout the quarter.

Finally, H&M experienced a modest increase in weekly downloads, peaking at over 22K in late May. The app's active users showed more volatility, starting at 938K, dropping mid-quarter, and then rising again to end at 913K.

These insights from Sensor Tower provide a comprehensive overview of the performance trends of leading apparel apps in the UK during Q2 2025. For more detailed analytics and insights, visit Sensor Tower's platform.