Top 5 Apparel Apps in France: Q2 2025 Performance Analysis

In the second quarter of 2025, the top apparel apps in France demonstrated varied performance trends across downloads and active users, as analyzed by Sensor Tower's unified platform data.

SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at about 107.6K in early June. The app maintained a strong presence with weekly active users growing from approximately 8.0M to 9.0M by the end of the quarter.

KIABI Mode, Enfant & Déco Home experienced a decrease in weekly downloads, starting at around 52.4K and dropping to 32.3K by the quarter's end. However, weekly active users showed a positive trend, increasing from 532K to 565K by late June.

Zalando – Online fashion maintained a steady rate of weekly downloads, with numbers rising from 27.6K to 32.4K. The app's weekly active users fluctuated, ending the quarter with a notable increase from 1.9M to 2.2M.

ZARA showed a stable pattern in weekly downloads, with a noticeable peak of 33.3K towards the end of June. Weekly active users increased significantly from 477K to 734K during the quarter.

Finally, H&M experienced varied downloads, spiking at 47.3K in mid-June. The app's active users also saw a significant rise from 475K to 650K by the end of the quarter.

These insights highlight the dynamic nature of the apparel app market in France, with varying trends across different metrics. Further detailed insights can be accessed through Sensor Tower.