AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Finland: Q2 2025 Performance
Explore the performance trends of the top 5 apparel applications in Finland during Q2 2025, with insights on downloads and active user metrics.
In the second quarter of 2025, the top apparel applications in Finland showcased varied performance trends, according to data from Sensor Tower. Here's a closer look at the weekly downloads and active user metrics for these apps.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at around 6.6K in early June. Its weekly active users also expanded significantly, starting from approximately 49.8K and reaching over 107K mid-quarter, before a slight decline to 95.7K by the end of June.
Lindex experienced fluctuations in downloads, with a notable peak of 6K in late May. Active users showed a steady increase, rising from 27.1K to over 33K towards the end of the quarter.
Zalando – Online fashion maintained a stable download rate, hovering around 2.3K to 2.5K throughout the quarter. The app's active users started at 163K, experienced a dip mid-quarter, and ended at approximately 150K.
VERO MODA: Women's Fashion showed a declining trend in downloads, starting at 1.7K and dropping to under 1K by the end of June. However, active users remained relatively stable, fluctuating between 5.6K and 6.4K.
Finally, H&M exhibited a modest download performance, peaking at 1.7K in late April. Its active user base remained consistent, starting at 49.6K and slightly decreasing to 57.4K by the quarter's end.
For more detailed insights and data, visit Sensor Tower.
