AI Insights · Timothy · July 2025
Top 5 Apparel Apps Performance in Egypt: Q2 2025
Explore the download and active user trends of the top apparel apps in Egypt during Q2 2025, with data insights from Sensor Tower.
In the second quarter of 2025, the top apparel applications in Egypt showed varied performance in terms of downloads and active user engagement. Here's a detailed look at each app's performance based on data from Sensor Tower.
SHEIN - Shopping Online experienced a notable fluctuation in weekly downloads, starting at around 63.7K in early April and peaking at 73K, before gradually declining to approximately 51.6K by the end of June. The app maintained a robust number of active users, beginning the quarter with about 1.68M and climbing to nearly 1.96M by the end of June.
DeFacto - Clothing & Shopping saw an upward trend in weekly downloads, reaching a high of 47.4K in mid-June. Active users followed a similar pattern, starting at 397K and peaking at 660K in the same period, before dropping to 354K by the end of the quarter.
adidas: Shop Shoes & Clothing showed consistent weekly downloads ranging between 4.3K and 7K. The app's active users started at about 139K, experiencing a dip to 82K, but rebounded to 109K by the end of June.
LC Waikiki Online Shopping was introduced towards the end of the quarter, with weekly downloads reaching 48K. Active users increased from 35K to 55K during the last week of June.
ZARA maintained stable download figures, with numbers hovering around 3.5K, and a slight increase in the final weeks. Its active users fluctuated between 31K and 42K throughout the quarter.
For more insights and detailed app performance data, visit Sensor Tower.
