AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Estonia: Q2 2025 Performance
Explore the download trends of top apparel apps in Estonia during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top apparel apps in Estonia displayed varied performance in terms of downloads. According to data from Sensor Tower, these trends provide a glimpse into the competitive landscape among popular fashion platforms on a unified platform.
SHEIN - Shopping Online, published by ROADGET BUSINESS PTE. LTD., showed consistent download numbers throughout the quarter. Weekly downloads fluctuated slightly, starting at approximately 937 and reaching a peak of 1.08K in late April.
Zalando – Online fashion, from Zalando SE, experienced a notable increase in downloads in early June, peaking at 1.23K. This spike contrasted with a dip to 646 downloads in mid-June, showcasing a dynamic download pattern.
Lindex had a varied download performance with a significant rise in early June, reaching 791 downloads, following a lower phase of 246 downloads in late June.
The app ABOUT YOU Online Fashion Shop showed a declining trend throughout the quarter. Downloads started at 555 and gradually decreased, ending at 294 by the end of June.
Lastly, MODIVO - Moda i zakupy online maintained a relatively stable download rate. It began the quarter with 247 downloads, peaking at 344 in mid-May before stabilizing.
For more detailed insights into these trends, visit Sensor Tower's platform for comprehensive data analysis.
