AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Denmark: Q2 2025 Performance Review
Discover the performance trends of Denmark's top 5 apparel apps on a unified platform in Q2 2025, highlighting downloads and active users based on Sensor Tower data.
In the second quarter of 2025, the top 5 apparel apps in Denmark showed varied performance trends across downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw its weekly downloads fluctuate, starting at around 5.9K and reaching a peak of 7.4K in late April. However, downloads tapered off towards the end of the quarter, settling at approximately 4.7K. Despite this, weekly active users remained relatively stable, averaging around 170K, with a slight peak in early June at 185K.
Zalando – Online fashion experienced a steady increase in weekly downloads, peaking at 3.3K by late May. Active users showed some variability but maintained an average of around 220K, with a notable increase to 257K in early May.
ZARA reported a steady weekly download count, with a peak of 4.1K in late June. Active users also saw a gradual increase, reaching nearly 19K by late June, reflecting consistent engagement.
UNIQLO - LifeWear had a relatively stable download trend, averaging around 1.5K weekly. Active users increased steadily, starting at 2.8K in early April and rising to over 10K by the end of June.
H&M showed modest download growth, with numbers climbing from 1.5K to 1.7K over the quarter. The app maintained a stable active user base, averaging around 90K, with minor fluctuations throughout the period.
These insights provide a snapshot of the competitive landscape among apparel apps in Denmark. For more detailed analytics, visit Sensor Tower's platform.
