AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Colombia: Q2 2025 Performance
Explore the Q2 2025 performance of the top apparel apps in Colombia, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, the top apparel apps in Colombia showcased varied performance metrics, as reported by Sensor Tower. Here's a detailed look at the trends in weekly downloads and active users for these leading apps.
SHEIN - Shopping Online saw a substantial rise in downloads, starting the quarter at around 176K and peaking at 323K by the end of June. Active users also increased steadily from 8.1M to over 10.8M, indicating growing engagement.
adidas: Shop Shoes & Clothing had consistent download numbers, hovering around 9K to 11K weekly. The active user base showed a healthy growth, beginning at 347K and reaching 485K by the quarter's end.
ZARA experienced moderate download fluctuations, with numbers ranging from 5K to nearly 9.3K. Active users remained stable, with a modest increase from 31K to 35K.
Halara had varying download figures throughout the quarter, starting with 3.3K and dipping to 787 in late May before a slight rise to 1K by June. Active users fluctuated, ending the quarter at around 3.9K.
Seven Seven - Ropa de moda showed a strong upward trend in downloads, beginning at 658 and growing to 4.8K by the end of June. Active user data was not available.
These insights highlight the dynamic nature of the apparel app market in Colombia. For more detailed analytics, visit Sensor Tower's platform.
