Top 5 Apparel Apps Performance in Central America Q2 2025

In the second quarter of 2025, the top apparel applications in Central America demonstrated notable trends in weekly downloads and active user engagement. This analysis is based on data from Sensor Tower, providing insights into the performance of these apps on a unified platform.

SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at approximately 358K in late May. The app saw a consistent user base, with weekly active users growing from 34.3M at the start of the quarter to 36.4M by the end.

Nike: Shoes, Apparel, Stories experienced a significant spike in mid-May, reaching 95K downloads. However, weekly active users showed a decline from 2.8M in late April to 1.6M by the end of June.

adidas: Shop Shoes & Clothing saw a notable increase in downloads, especially in late May with 94K. Active users also rose, peaking at 1.5M in the same period, before settling at 1.2M by the end of the quarter.

H&M recorded a steady rise in weekly downloads, particularly in June, reaching 42K. The app's active users increased from 470K in March to 680K in late June.

Finally, ZARA showed a gradual increase in downloads, peaking at 39K in late June. Weekly active users climbed from 308K at the start of the quarter to 495K by the end.

These performance metrics highlight the dynamic nature of the apparel app market in Central America, with each app showing unique trends in user engagement and downloads. For further insights, visit Sensor Tower's platform.