Apparel Apps Performance in Brazil: Q2 2025

In the second quarter of 2025, the top apparel applications in Brazil showed varied performance trends on the unified platform, according to Sensor Tower data. Here's a closer look at the weekly downloads and active user metrics for the leading apps.

SHEIN - Shopping Online saw a significant rise in weekly downloads, starting at approximately 332K at the end of March and peaking at about 541K in early June. The app maintained a robust presence with weekly active users increasing from 51.7M to nearly 57M by the end of the quarter.

Nike App: Roupas, Tênis e mais experienced fluctuations in downloads, beginning with 126K at the quarter's start and reaching a high of 152K by the end of June. Active users also showed a notable increase, from 936K to nearly 1.2M over the same period.

Lojas Renner - Comprar Roupas exhibited steady growth in downloads, rising from 85K to over 124K in early June. Active users saw a gradual increase, peaking at approximately 7.9M by the quarter's conclusion.

C&A - Comprar roupas maintained stable download numbers, with a peak of 109K in early June. Active users fluctuated but ended the quarter strong at around 3.5M.

Finally, Riachuelo - Roupas e compras showed a consistent increase in downloads, climbing from 63K to 85K mid-June, with active users peaking at nearly 3.9M during the same period.

These trends highlight the dynamic nature of the apparel app market in Brazil. For more detailed insights, visit Sensor Tower.