AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Bulgaria Q2 2025: Performance Insights
Explore the performance of the top apparel apps in Bulgaria for Q2 2025, showcasing trends in downloads and active users on a unified platform.
In the second quarter of 2025, the top apparel applications in Bulgaria showed varying performance trends on a unified platform, combining data from both iOS and Android devices. Here’s a closer look at each app's metrics based on Sensor Tower data.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, peaking at around 21.3K in early May. Active users saw a noticeable increase, reaching a high of approximately 761K mid-quarter, before declining to about 573K by the end of June.
efootwear.eu online shoe store maintained moderate weekly download numbers, with a peak of 8.5K in mid-April. Active users showed a steady increase, ending the quarter with around 107K users.
ABOUT YOU Outlet saw a significant decline in weekly downloads from 10.9K at the start of the quarter to just over 2.5K by the end. Active users remained relatively stable, hovering around 40K throughout the quarter.
Fashion Days downloads decreased from 4.5K to about 2K towards the end of June. Despite this, active users remained consistent, fluctuating slightly but ending at approximately 55K.
ABOUT YOU Online Fashion Shop experienced a decline in both downloads and active users. Downloads started at close to 4K and fell to about 1.4K by the quarter's end. Active users also diminished, dropping from approximately 275K to 153K.
These insights are based on Sensor Tower's data, offering a glimpse into the market dynamics of the apparel app industry in Bulgaria. For more detailed analyses and trends, Sensor Tower provides comprehensive insights into app performance across various regions and categories.
