AI Insights · Timothy · July 2025
Top 5 Apparel Apps Performance in Belgium Q2 2025
Explore the performance trends of leading apparel apps in Belgium during Q2 2025, with data from Sensor Tower showcasing downloads and active user metrics.
In the second quarter of 2025, the top apparel applications in Belgium on the unified platform demonstrated intriguing trends in downloads and active users, as per data from Sensor Tower.
SHEIN - Shopping Online saw a notable increase in weekly downloads, starting from 18.5K at the beginning of April and peaking at 31.3K by mid-June. Its weekly active users fluctuated, beginning at approximately 1.35M and closing the quarter at around 1.5M.
Zalando – Online fashion maintained a steady download rate throughout the quarter, with figures ranging from 5.6K to 6.7K. The app experienced a slight dip in active users from over 1M in early April to just over 924K by the end of June.
ZARA showed moderate download activity, with numbers increasing from 3.8K to 6.1K by the quarter's end. Its active user base grew from 77K to 96K, reflecting a steady rise in engagement.
C&A Mode Online Shop experienced varied download numbers, starting at 4.3K and hitting a peak of 6.5K mid-April. The active users fluctuated, reaching a high of 81K in mid-May before dipping to 58K by the end of June.
Finally, H&M downloads ranged from 2.5K to 6.5K, with active users decreasing from 229K at the start to 204K by the end of the quarter.
These insights provide a snapshot of consumer engagement with leading apparel apps in Belgium, highlighting the dynamic nature of the market. For more detailed analyses, consult Sensor Tower's comprehensive reports.
