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AI Insights · Timothy · July 2025

Top 5 iOS Utilities Apps in the UK: Q2 2025 Performance

Explore the performance of the top 5 utilities apps on iOS in the UK during Q2 2025, highlighting trends in downloads and user engagement.

Top 5 iOS Utilities Apps in the UK: Q2 2025 Performance

In the second quarter of 2025, the GOV.UK ID Check app saw a significant increase in weekly downloads, peaking at approximately 188.8K by the end of June. Active users similarly grew, starting from 230.7K at the beginning of the quarter and reaching 375.2K by the end.

The Google app maintained a steady download rate, with numbers ranging from 61.7K to a high of 82.6K. Revenue for Google saw a peak of about $362 in mid-June. Active users consistently hovered around 18M, reaching a quarter high of 18.2M.

For Google Chrome, weekly downloads remained stable, averaging around 36K. Active users showed a slight fluctuation, ending the quarter at 16.6M.

Microsoft Edge: AI Browser experienced a rise in downloads, particularly in May, with a peak of 45K. Revenue was modest, with the highest weekly revenue being $54. Active users increased from 1.6M to 1.7M throughout the quarter.

Lastly, Google Authenticator had consistent download numbers, ranging from 19K to 23K. Active users fluctuated slightly, peaking at over 1M in late June.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored further.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025