AI Insights · Timothy · July 2025
Top 5 iOS Utilities Apps in South Africa: Q2 2025 Performance
Explore the performance of the top 5 utilities apps on iOS in South Africa during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the top utilities applications on iOS in South Africa demonstrated diverse performance trends. Below, we delve into the specifics of each app's performance based on data from Sensor Tower.
Truecaller: Premium Caller ID saw a remarkable rise in weekly revenue, peaking at approximately $14.9K in late May. Downloads reached their highest at 10.2K during the same period, with active users fluctuating around 1.6M throughout the quarter.
Cleanup: Phone Storage Cleaner experienced a steady increase in revenue, culminating at $10.2K by the end of June. The app's downloads varied, with a notable peak of 3.8K in late April, while active users hovered around 2K.
For AI Cleaner: Clean Up Storage, revenue trends were relatively stable, ending the quarter at $6.3K. Downloads showed a mid-quarter surge to 7K in early May, with active users maintaining a steady increase, finishing just under 30K.
NordVPN: VPN Fast & Secure exhibited a gradual rise in revenue, reaching $7.5K at the quarter's end. Downloads remained consistent, with a slight peak at 1.1K in the final weeks, while active users stabilized around 5K.
Finally, ExpressVPN · Secure & Fast VPN showed a modest increase in revenue, ending June at $5K. Downloads and active users remained steady, with minor fluctuations noted throughout the quarter.
These insights highlight the varied performance of leading utilities apps in South Africa, with more detailed data available from Sensor Tower for those interested in deeper analysis.
