AI Insights · Timothy · July 2025
Top 5 iOS Utilities Apps in Oceania: Q2 2025 Performance
Explore the performance of the leading iOS utilities apps in Oceania during Q2 2025, featuring key metrics on downloads, revenue, and active users.
In the second quarter of 2025, the top utilities applications on the iOS platform in Oceania showcased varied performance metrics. Data provided by Sensor Tower highlights key trends in downloads, revenue, and active users.
NordVPN: VPN Fast & Secure
NordVPN experienced a steady increase in weekly revenue, peaking at approximately $75.7K by the end of June. Weekly downloads saw an upward trajectory, reaching about 10.2K in the last week of the quarter. However, weekly active users exhibited a downward trend, decreasing from around 161.7K to 120.8K.
Cleanup: Phone Storage Cleaner
Cleanup's weekly revenue showed a consistent rise, with figures nearing $49.1K mid-May and maintaining around $46.9K towards the end of June. Downloads fluctuated, with a notable dip to 3.4K mid-June but recovering to 6.2K by the quarter's close. Active users declined from 6.0K to 4.0K over the quarter.
Norton 360 Security & VPN
Norton 360's revenue exhibited moderate fluctuations, reaching a high of $28K in early May before settling at $21.7K by June's end. Downloads remained relatively stable, peaking at 2.8K in mid-June. Active users saw a decrease from 28.8K to 18.7K across the quarter.
Cleaner Guru: Clean Up Storage
Cleaner Guru's revenue remained steady, averaging around $25K throughout the quarter, with minor fluctuations. Downloads were highest in early April at 4.3K, tapering to 2.7K by the end of June. Active users maintained a stable count, hovering around 6.4K.
ExpressVPN · Secure & Fast VPN
ExpressVPN's revenue experienced variability, reaching a peak of $26K in late June. Downloads increased from 3.5K at the start of the quarter to 4.2K by the end. Active users showed a gradual increase from 62.7K to 38.1K.
These insights provide a snapshot of the competitive landscape for utilities apps on iOS in Oceania during Q2 2025. For more detailed analyses and data, visit Sensor Tower.