Top 5 iOS Utilities Apps in New Zealand: Q2 2025 Performance

In the second quarter of 2025, the top utilities apps on the iOS platform in New Zealand showcased varied performance metrics, highlighting trends in downloads, revenue, and active users. Here's a closer look at the top five apps.

Cleanup: Phone Storage Cleaner from DEEP FLOW SOFTWARE SERVICES experienced a gradual increase in weekly revenue, peaking at around $6.8K in mid-June. Weekly downloads saw a decline, starting from 2.1K at the beginning of April and dropping to just over 1K by the end of June. Active users also decreased from 1.1K to 685 over the quarter.

NordVPN: VPN Fast & Secure by Nordvpn S.A. showed a strong revenue growth, reaching approximately $6.4K by the end of June. Downloads increased slightly from 651 to 948 throughout the quarter, while active users saw a decline from 12.1K to 7.3K.

ExpressVPN · Secure & Fast VPN had a stable revenue, maintaining around $3.5K in the last week of June. Downloads rose from 603 to 653 over the quarter, and active users remained relatively constant, finishing at 2.1K.

Cleaner Guru: Clean Up Storage from GM UniverseApps Limited saw a steady rise in revenue, peaking at $2.8K in late June. Weekly downloads fluctuated, starting at 532 and ending at 392, while active users peaked at 919 in mid-May before settling at 742.

AI Cleaner: Clean Up Storage by GRIMLAX TRADE, S.L. experienced significant growth in weekly revenue, reaching $2.6K by the end of June. Downloads increased notably from 394 to 848, and active users rose from 4.7K to 5.8K.

These insights are based on data from Sensor Tower, where more detailed analytics are available for further exploration.