AI Insights · Timothy · July 2025
Top 5 iOS Utilities Apps in Kenya: Q2 2025 Performance
Explore the performance trends of the top iOS utilities apps in Kenya during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the iOS utilities app market in Kenya showcased notable trends across downloads, revenue, and active users. Here's a look at the top five performers.
Cleanup: Phone Storage Cleaner maintained a consistent weekly revenue, peaking at $1.5K in late May. Downloads saw a decline from 1.1K to 402 by the end of June, and weekly active users decreased from 657 to 310.
Truecaller: Premium Caller ID experienced a steady increase in weekly downloads, reaching a high of 2.3K in early May. Revenue also showed upward momentum, peaking at $1.2K in May. Active users remained robust, averaging around 240K throughout the quarter.
NordVPN: VPN Fast & Secure saw its revenue peak at $1.4K in late June, while downloads surged to 989 in the same period. The app's active users increased from 1.3K to 1.8K by the end of the quarter.
ExpressVPN · Secure & Fast VPN witnessed a fluctuating revenue pattern, peaking at $874 in late April. Downloads remained relatively stable, with a slight increase towards the end of June. Active users showed a gradual increase, reaching 1.2K by late June.
VPN Lumos: Open & Connect USA exhibited strong download numbers, peaking at 1.8K in early May. Revenue trends were stable, peaking at $601 in early May, while active users grew from 9K to over 10K by the end of June.
These insights, sourced from Sensor Tower, highlight the varied performance of utilities apps in Kenya for Q2 2025. For more detailed analytics and insights, visit Sensor Tower.
