AI Insights · Timothy · July 2025
Top 5 Utilities Apps on iOS in the UK: Q2 2025 Performance
Explore the performance trends of the leading utilities apps on iOS in the UK during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top utilities applications on the iOS platform in the United Kingdom showcased varying performance trends. Here's a closer look at the top five apps based on data from Sensor Tower.
NordVPN: VPN Fast & Secure demonstrated a steady increase in weekly revenue, starting from approximately $195K and reaching around $201K by the end of June. The app's downloads fluctuated, peaking at about 19.7K in the final week. Active users consistently remained above 500K, with a slight increase towards the quarter's end.
Cleanup: Phone Storage Cleaner saw a significant rise in weekly revenue, surpassing $115K in early June. Downloads experienced a notable spike in early May, reaching nearly 29K, while active users hovered around 47K to 51K.
ExpressVPN · Secure & Fast VPN maintained a stable revenue trend, closing the quarter with approximately $67K. Weekly downloads varied, with a rise to about 6.6K in late June. The app's active users started at 190K, gradually declining to around 141K.
Norton 360 Security & VPN experienced a decrease in weekly revenue, ending at about $26K. Downloads showed a slight increase towards the end, reaching 3.9K. Active users started strong at over 113K, dropping to approximately 94.5K by June.
Photo Cleaner: Swipewipe saw a modest increase in revenue, closing the quarter at around $25.9K. Downloads began at 12K, declining to about 7.9K. Active users remained relatively stable, with a drop in mid-June but recovering slightly by the end.
These insights reveal the dynamic nature of the utilities app market on iOS in the UK. For more detailed analytics and trends, visit Sensor Tower.
