AI Insights · Timothy · July 2025
Top 5 iOS Shopping Apps in Nigeria: Q2 2025 Performance
Explore the performance of Nigeria's top iOS shopping apps in Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, Nigeria's iOS shopping app market saw varied performance across the top five apps, as tracked by Sensor Tower.
Temu: Shop Like a Billionaire started the quarter with impressive weekly downloads of 154K, but experienced a gradual decline to 32K by early June. However, downloads rebounded to approximately 55K by the end of the quarter. Meanwhile, weekly active users decreased from 918K to 768K, showing some fluctuations.
Jumia Online Shopping maintained a steady increase in weekly active users, starting at 489K and reaching 603K by the end of June. Downloads fluctuated slightly, peaking at 7.3K in the final week.
Premise - Earn Money experienced a significant spike in downloads at the beginning of April with 24K, but numbers fell sharply thereafter, stabilizing around 1K by the quarter's end. Active user numbers also saw a peak at 17K in early April, before settling to around 4K.
1688- B2B Market saw a noticeable increase in weekly downloads to 6.3K mid-April, with a consistent range around 2.5K for most of the quarter. Active users rose slightly, ending the quarter close to 11K.
SHEIN - Shopping Online maintained stable download numbers, hovering around 2.8K. Active users peaked at nearly 50K in late April, before tapering off to 37K by the end of June.
These insights are based on data from Sensor Tower, providing a comprehensive look at the app trends in Nigeria for Q2 2025. More detailed insights can be found on Sensor Tower's platform.
