AI Insights · Timothy · July 2025
Top 5 iOS Shopping Apps in Kenya: Q2 2025 Performance
Explore the performance trends of the top 5 shopping apps on iOS in Kenya during Q2 2025, with insights from Sensor Tower.
The second quarter of 2025 revealed interesting trends in the performance of the top shopping apps on iOS in Kenya. Here's a closer look at how these apps fared in terms of downloads and active users, based on data from Sensor Tower.
Alibaba.com saw a consistent pattern in weekly downloads, with figures fluctuating between 1.2K and 1.8K. The app maintained a stable user base, with active users ranging from 36.9K to 47.6K, showing a slight increase towards the end of the quarter.
SHEIN - Shopping Online recorded a gradual increase in weekly downloads, peaking at approximately 2K by the end of June. The app's active user base also grew steadily from 17.7K to 18.5K over the quarter.
MAF Carrefour Online Shopping experienced a notable spike in downloads around late May, reaching 2.8K, before stabilizing between 1K and 1.2K. Active users showed a similar trend, with numbers peaking at 60K and maintaining a strong presence throughout the quarter.
Jumia Online Shopping demonstrated steady growth in downloads, increasing from 896 to 1.2K. The app's active users also displayed a healthy upward trend, moving from 63.3K to over 76.2K by the end of June.
DHgate-Online Wholesale Stores had an unusual spike in downloads in mid-April at 11.3K, which then settled to lower figures around 70-85. Active users followed a similar pattern, with a significant peak at 8.9K and a subsequent decrease to around 300.
These insights provide a snapshot of the current market dynamics for shopping apps in Kenya. For more detailed analytics and trends, Sensor Tower offers extensive data and insights.
