AI Insights · Timothy · July 2025
Top 5 Shopping Apps on iOS in Europe: Q2 2025 Performance
Explore the performance trends of the top 5 shopping apps on iOS in Europe during Q2 2025, highlighting downloads and active user metrics.
In the second quarter of 2025, the top shopping applications on iOS in Europe demonstrated varied performance trends across downloads and active users. Here's a closer look at how these apps fared:
Temu: Shop Like a Billionaire saw a notable increase in weekly downloads, starting at approximately 636K at the beginning of April and peaking at 876K by the end of May. The app maintained a robust number of weekly active users, climbing steadily from 31.6M to 38.7M by the end of June.
SHEIN - Shopping Online experienced fluctuating downloads, with numbers rising from 323K in early April to a peak of 541K at the end of June. Weekly active users also increased, starting at 22M and reaching 24.8M by the quarter's end.
Lidl Plus had a consistent presence in the market, with downloads starting at 293K and showing a slight decline towards the end of the quarter. Active users remained relatively stable, hovering around 19M throughout the period.
AliExpress - Shopping App maintained a steady download rate, beginning at 207K and slightly decreasing to 185K by the end of June. Active users fluctuated but generally stayed around 13.5M.
ZARA experienced a significant jump in downloads, especially in late June where it spiked to 311K. Active users peaked at over 5.1M during the same period.
These insights highlight the dynamic nature of the shopping app landscape in Europe. For more detailed analytics, visit Sensor Tower's platform.
