AI Insights · Timothy · July 2025
Top 5 iOS Shopping Apps in Bulgaria - Q2 2025 Performance
Explore the performance trends of the top shopping apps on iOS in Bulgaria during Q2 2025, with insights from Sensor Tower.
The second quarter of 2025 saw varying performance trends among the top shopping apps on the iOS platform in Bulgaria. Here's a closer look at the weekly downloads and active user statistics for these apps, based on data from Sensor Tower.
Trendyol: Online Shopping showed a decline in weekly downloads, starting from around 7.9K in early April and dropping to approximately 3.9K by the end of June. However, weekly active users displayed a positive trend, increasing from about 60.9K to 86.5K over the same period.
Temu: Shop Like a Billionaire experienced a decrease in downloads, beginning at 4.5K and falling to 3.2K by the end of the quarter. Meanwhile, active users rose from 219.5K to 251K, indicating a growing user base despite fewer downloads.
For the efootwear.eu online shoe store, downloads peaked at 5.6K in mid-April before tapering off to about 2.9K. Active users remained relatively stable, fluctuating between 35K and 40.7K.
SHEIN - Shopping Online saw downloads hover around 3.8K at the start of the quarter, decreasing to 2.6K by June's end. Active users showed a notable increase from 150.1K to 205.3K mid-quarter, before declining slightly to 156.3K.
Lastly, ABOUT YOU Outlet began with downloads at 5.3K, dropping steadily to just over 1K. Active users decreased from 24.5K to around 19.9K during the quarter.
These insights highlight the dynamic nature of user engagement and app popularity, with more detailed analysis available through Sensor Tower's comprehensive reports.
