AI Insights · Timothy · July 2025
Top 5 Shopping Apps on iOS in Belgium: Q2 2025 Performance
Explore the performance of the top shopping apps on iOS in Belgium during Q2 2025, including trends in downloads and active users.
In the second quarter of 2025, the top shopping apps on the iOS platform in Belgium demonstrated varied performance metrics, according to data from Sensor Tower.
Temu: Shop Like a Billionaire saw its weekly downloads rise steadily, peaking at around 10.8K in late May. Weekly active users increased from approximately 474K at the start of the quarter to 607K by the end.
SHEIN - Shopping Online maintained a consistent download rate, reaching a maximum of about 7.1K in mid-May. Active users fluctuated slightly, starting at 497K and closing the quarter at 553K.
ALDI ENJOY experienced a significant drop in weekly downloads, starting from 13.1K and declining to just under 400 by the end of June. Active users followed a similar trend, decreasing from 44K to approximately 14K over the quarter.
Action showed a notable increase in weekly downloads, particularly in June, where numbers rose to 6.5K. Active users also increased, reaching over 130K by the end of the quarter.
Lidl Plus had stable download numbers throughout the quarter, with a slight peak to 4.9K in early April. Active users remained strong, with a high of 324K in early June.
For more detailed insights into app performance, visit Sensor Tower's platform.
