Top 5 Shopping Apps on iOS in Kenya: Q2 2025 Performance

In the second quarter of 2025, the performance of the top shopping apps on the iOS platform in Kenya revealed interesting trends. Here’s a closer look at how these apps fared in terms of downloads, revenue, and active users.

Style DNA: AI Color Analysis from AI Style by DNA S.L. showed fluctuating trends across various metrics. Weekly revenue saw peaks, hitting around $19 in late May and June. Downloads experienced a significant spike mid-April, reaching 77, while active users climbed from 13 at the start of the quarter to 49 by the end.

Sneakers Drops: Release＋Raffle maintained a relatively stable revenue pattern, with weekly figures around $3-$7. Despite minimal downloads, the app maintained a consistent active user base, starting at 58 and ending at 49.

Think Dirty – Shop Clean experienced a few revenue spikes, notably reaching $13 in early June. While downloads remained low, active users showed a slight decline from 116 to 96 over the quarter.

PS Deals demonstrated a steady revenue trend, typically around $2, with a slight increase to $3 at the end of June. Downloads varied, with a peak of 50 in mid-April, and active users showed minor fluctuations, ending the quarter with 175.

Finally, XB Deals had a consistent revenue stream of $1, increasing to $2 in the last week of June. Download activity was minimal, and active users decreased from 4 to 2 during April.

These insights, sourced from Sensor Tower, highlight the dynamic nature of app performance in the Kenyan market. For more detailed analytics, visit Sensor Tower's platform.