Top 5 Shopping Apps on iOS in Europe: Q2 2025 Performance

In the second quarter of 2025, the European iOS shopping app market saw notable trends among the top five applications. Here's a closer look at the performance of these apps, based on data from Sensor Tower.

Style DNA: AI Color Analysis, developed by AI Style by DNA S.L., experienced a significant rise in weekly revenue, peaking at approximately $13.9K in late April. Weekly downloads reached their highest at 7.4K during mid-May, while weekly active users showed a peak of 7.7K in the same period before a gradual decline to 5.5K by the end of June.

Episode: Reality Stars saw a remarkable increase in weekly revenue, reaching around $15.9K in late May. Downloads followed a similar upward trend, peaking at 5K in mid-May, reflecting a growing user interest.

Passtime, from HPCR Entreprise, demonstrated fluctuations in weekly revenue, with a notable peak of $4.3K in early May. Downloads remained relatively steady, with a slight increase towards the end of the quarter.

MarkenDetektive: Clever sparen saw a significant spike in revenue in early May, reaching $7.9K. Downloads also increased during this period, peaking at 4.2K in late April before stabilizing.

Think Dirty – Shop Clean had a stable performance with revenue peaking at $3.1K in late May. Downloads saw a slight rise in June, reaching 2.9K, with active users peaking at 5K in mid-May.

For more detailed insights and data, visit Sensor Tower's platform.