AI Insights · Timothy · July 2025
Top 5 News Apps on iOS in Brazil: Q2 2025 Performance
Explore the performance trends of the top 5 news apps on iOS in Brazil during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the top news applications on the iOS platform in Brazil exhibited varied performance trends. Here's an overview of how these apps fared, based on data from Sensor Tower.
X from X Corp. experienced a noticeable fluctuation in weekly revenue, peaking at around $28K in early April before declining to about $14.7K by the end of June. The app's weekly downloads ranged from a high of 58.7K at the start of the quarter to a low of 25K in the final week. Meanwhile, weekly active users saw a downward trend, from over 3.6M initially to approximately 3.4M by quarter's end.
Reddit maintained a steady stream of weekly downloads, starting at 11.9K and tapering to 7K by the end of June. Revenue remained low throughout the period, with a slight increase to $222 in late June. Active users hovered around 680K, showcasing consistent engagement.
Substack saw a notable spike in downloads mid-quarter, reaching 11.7K in mid-May, while revenue was modest, peaking at $62 in April. Active user figures showed a gradual increase, ending the quarter at about 21K.
Bolsa Família 2025 - Auxílio had a moderate download rate, with a peak of 3.9K in early June. Revenue remained minimal, with a slight rise to $25 in mid-May.
G1 Portal de Notícias da Globo reported a small number of downloads, with a brief surge to 2.5K in late April. Active users were relatively stable, fluctuating between 140K and 165K.
These insights highlight the diverse performance of news apps in Brazil's iOS market during Q2 2025. For more detailed analytics and trends, visit Sensor Tower's platform.