AI Insights · Timothy · July 2025
Top 5 iOS Lifestyle Apps in South Africa: Q2 2025 Performance
Explore the performance trends of the top 5 lifestyle apps on iOS in South Africa during Q2 2025, highlighting downloads, active users, and revenue insights from Sensor Tower.
During the second quarter of 2025, the top lifestyle apps on iOS in South Africa demonstrated varied performance trends, as reported by Sensor Tower. Here's a closer look at each app's metrics.
MTN App ZA saw a significant spike in weekly downloads, peaking at around 29K in early May. Active users rose steadily from 2.9K in late March to approximately 148K by the end of June.
VodaPay maintained a consistent download rate, with numbers ranging from 5.4K to 8K throughout the quarter. Active users fluctuated but ended on a high note with over 400K by late June.
For Pinterest, weekly downloads remained stable, mostly between 4K to 5K. Active users were robust, hovering around 800K for most of the quarter.
NGL: ask me anything experienced a gradual increase in revenue, reaching approximately $1.4K by the end of June. Weekly downloads were fairly constant, while active users increased from 50K to over 62K.
Finally, Tinder Dating App: Date & Chat consistently generated revenue, peaking at around $18.3K by the end of the quarter. Downloads saw a slight dip, but active users remained stable, finishing the quarter at just over 41K.
These insights provide a snapshot of the competitive landscape in South Africa's lifestyle app category on iOS, with more detailed analytics available through Sensor Tower.
