AI Insights · Timothy · July 2025
Top 5 iOS Lifestyle Apps in Kenya Q2 2025
Explore the performance trends of the top 5 iOS lifestyle apps in Kenya during Q2 2025, including downloads, revenue, and active user metrics.
During the second quarter of 2025, the performance of the top lifestyle applications on iOS in Kenya showcased interesting trends. Here's a closer look at each app's metrics based on data from Sensor Tower.
MySafaricom App saw weekly downloads fluctuate, starting at approximately 2.2K and peaking at around 2.7K in late April. The active user base showed a steady rise from 17K to over 18.7K by the end of June.
Pinterest maintained a consistent download range between 1.9K and 2.8K throughout the quarter. Weekly active users remained robust, ranging from 165K to 178K, indicating stable engagement.
Glovo: Food Delivery, Takeaway experienced a gradual decline in downloads, starting at 2.9K and ending at about 1.6K. However, active users showed resilience, peaking at 36.3K in early June.
Tinder Dating App: Date & Chat reported an upward trend in revenue, with figures reaching $1.9K by the end of June. Downloads varied between 600 and 1.2K, while active users fluctuated slightly, stabilizing at around 8.9K.
Bumble Dating App: Meet & Date displayed a consistent revenue stream, averaging around $1.5K weekly. Downloads remained steady, with numbers ranging from 330 to 480. Active users increased from 5.2K to 5.6K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower. These trends reflect the dynamic nature of lifestyle apps in Kenya's iOS market during this period.
