AI Insights · Timothy · July 2025
Top 5 iOS Lifestyle Apps in Israel: Q2 2025 Performance
Explore the trends in downloads, revenue, and active users for the top lifestyle apps on iOS in Israel during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top lifestyle applications on the iOS platform in Israel showed varied performances in terms of downloads, revenue, and active users. Here's a breakdown of the trends observed from Sensor Tower's data.
Pinterest saw a gradual increase in weekly downloads, starting at approximately 4.3K at the end of March and reaching 5.6K by the end of June. Meanwhile, active users fluctuated, peaking at around 668K mid-June before settling at about 630K.
The app סופר-פארם: מבצעים וקופונים experienced a decline in downloads from 2.1K in early April to 1.6K by the end of June. Active users also decreased, starting at 37.5K and dropping to 30.9K.
GBoutique saw a significant surge in weekly downloads, with a peak of 2.4K in late June, up from 716 downloads at the quarter's start.
Tinder Dating App: Date & Chat maintained a steady revenue flow, reaching a high of approximately $40K in mid-June. Downloads increased from 1.4K to 1.9K, while active users rose from 43.5K to 47K by the end of the quarter.
OkCupid Dating: Date Singles displayed a consistent revenue trend, peaking at nearly $36K at the end of June. Downloads remained stable around 1.6K, while active users increased significantly from 53.4K to 73.9K.
These insights reveal dynamic changes in user engagement and monetization strategies across the top lifestyle apps in Israel. For more detailed analytics, visit Sensor Tower.
