Top 5 Lifestyle Apps on iOS in the UK: Q2 2025 Performance

The second quarter of 2025 saw notable performances from top lifestyle apps on the iOS platform in the United Kingdom. Based on data from Sensor Tower, we observe distinct trends across downloads and active users for each app.

Yodel Delivery Parcel Tracking maintained a consistent download rate, peaking at around 36K in early April. However, a gradual decline was noted towards the end of the quarter, closing with approximately 27K downloads. Active users experienced a significant increase initially, reaching over 268K by mid-April, but tapered off to about 211K by the end of June.

Pinterest saw weekly downloads fluctuate, hitting a high of 30K in mid-April and maintaining a steady flow around 25K to 27K throughout the quarter. Active user numbers remained strong, peaking at over 13.8M in mid-April, with a slight decrease towards the end of the quarter.

The Royal Mail app observed a steady increase in downloads, peaking at approximately 33K in early June. Active users varied, starting at around 720K and experiencing a dip to 624K by mid-June, before recovering to over 704K by the end of the quarter.

The National Lottery: Official experienced a sharp increase in downloads, particularly in early June, reaching a peak of 69K. Active users showed a rise from 1.7M at the start of the quarter to over 2.6M by early June, before a decline to 1.9M by the end of June.

Finally, InPost UK downloads fluctuated, peaking at over 30K in late May. Active users increased from 228K at the start of April to 256K by the end of June, indicating a stable user engagement.

For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.