AI Insights · Timothy · July 2025
Top 5 iOS Lifestyle Apps in Brazil: Q2 2025 Performance
Explore the performance trends of the top 5 Lifestyle apps on iOS in Brazil during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the Pinterest app saw weekly downloads fluctuate between 50K and 62K, peaking at 59.7K in late June. Active users remained steady around 11.5M, with a slight dip mid-quarter.
The Tinder Dating App: Date & Chat recorded a strong performance in weekly revenue, reaching up to $493K towards the end of May. Downloads hovered around 30K to 38K weekly, while active users experienced a gradual decline from 1.5M to 1.4M.
Yoosee maintained a consistent download rate, peaking at 33.6K by the end of June. Active users showed an upward trend, closing the quarter at approximately 1.1M.
For NGL: ask me anything, revenue peaked at $12K in mid-June. Downloads increased significantly towards the end of the quarter, reaching 33.6K, while active users rose to 218K.
Lastly, Amazon Alexa saw a stable download rate between 20K and 25K. Active users remained above 1M, demonstrating consistent engagement.
These insights, sourced from Sensor Tower, highlight dynamic trends in Brazil's Lifestyle app category on iOS. For more detailed analytics, visit Sensor Tower's platform.
