AI Insights · Timothy · July 2025
Top 5 Lifestyle Apps on iOS in South Africa: Q2 2025
Explore the performance trends of the top lifestyle apps on iOS in South Africa during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the Tinder Dating App: Date & Chat saw a stable revenue pattern, peaking at around $18.3K in early June. Weekly downloads fluctuated, with a slight dip mid-quarter, settling at about 3K by the end of June. Active users showed a gradual decline from approximately 45.3K to 41K.
The Bumble Dating App: Meet & Date experienced a steady revenue trend, starting at $9K and ending at $8.3K. Downloads decreased consistently, reaching 1.3K by the end of the period. Active users initially decreased but rebounded to 21.7K in the final week.
For the Hinge Dating App: Match & Meet, revenue showed an upward trend, peaking at $8.8K in late June. Downloads remained relatively stable, concluding at 1.7K. Active users increased from 20.5K to 24.4K over the quarter.
The Badoo Dating: Meet New People app's revenue peaked at $2.9K in the final week. Downloads decreased significantly, ending at approximately 1K. Active users also saw a downward trend, starting at 10K and closing at 6.3K.
Lastly, TP-Link Tapo experienced a revenue increase, peaking at $3.4K. Downloads remained stable, averaging around 350 per week. Active users saw a slight increase towards the end of the quarter, stabilizing at 4.3K.
These insights are based on data from Sensor Tower, where more detailed analytics are available for further exploration.
