AI Insights · Timothy · July 2025
Top 5 Lifestyle Apps on iOS in New Zealand: Q2 2025 Performance
Explore the performance trends of leading lifestyle apps on iOS in New Zealand during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the top lifestyle apps on iOS in New Zealand demonstrated varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at how these apps fared over the quarter, with data sourced from Sensor Tower.
Tinder Dating App: Date & Chat from Tinder LLC experienced fluctuations in weekly revenue, peaking at approximately $69.5K in mid-April before tapering to around $53.2K by the end of June. Downloads showed a declining trend, starting from 1.1K in early April and decreasing to about 910 by the end of the quarter. Active users peaked at 18.7K in late May but saw a decline to 15.6K by the end of June.
Bumble Dating App: Meet & Date by Bumble Holding Limited saw its weekly revenue peak at $28K in late April, followed by a gradual decrease to approximately $23K by the end of June. Weekly downloads also declined from 869 to 567 during the quarter. Active users fluctuated, reaching a high of 15.9K in late April and ending at 12.9K.
Hinge Dating App: Match & Meet from Hinge, Inc. showed an increase in revenue, rising from $15.6K to $19.3K by the end of June. Downloads remained relatively stable, with minor fluctuations around 1.2K. Active users peaked at 15.1K in mid-May before settling at 13.6K by the quarter's end.
Arlo Secure: Home Security by Arlo Technologies Inc. maintained a steady revenue stream, peaking at $5.8K in late June. Downloads were stable, with minor increases, reaching 344 by the end of June. Active users saw a peak in late May at 5.6K, decreasing to 3.7K by the end of June.
TP-Link Tapo from TP-Link Systems Inc. experienced a rise in revenue, culminating at $3.5K in late June. Downloads showed an upward trend, peaking at 1.1K in early June. Active users varied, peaking at 22.2K in late April before decreasing to 16.7K by the end of the quarter.
These insights reflect the dynamic landscape of lifestyle apps in New Zealand's iOS market during Q2 2025. For more detailed analysis, visit Sensor Tower.
