Top Lifestyle Apps on iOS in Europe: Q2 2025 Overview

In the second quarter of 2025, the top lifestyle applications on iOS in Europe showed varied performance across key metrics such as downloads, revenue, and active users. This analysis is based on data from Sensor Tower, offering insights into the trends observed during this period.

Tinder Dating App: Date & Chat saw a dynamic quarter. Weekly revenue reached around $5.9M by the end of June, marking a steady increase from earlier in the quarter. Downloads exhibited a gradual rise, peaking at approximately 116K in the last week of June. Active users also showed an upward trend, closing the quarter at nearly 4.9M.

Bumble Dating App: Meet & Date experienced a consistent performance in terms of revenue, ending the quarter at about $1.7M per week. Downloads fluctuated slightly but remained strong, with numbers around 68K at the end of June. Active users maintained a stable presence, hovering around 2M.

Hinge Dating App: Match & Meet demonstrated a notable increase in revenue, concluding the quarter at approximately $1.8M weekly. Downloads saw a rise, reaching over 92K in the final week of June, while active users grew steadily to about 1.6M.

Badoo Dating: Meet New People showed a steady revenue increase, peaking at around $652K by the end of the quarter. Downloads remained consistent, closing at nearly 38K weekly, with active users fluctuating slightly but remaining close to 1.1M.

Lastly, PURE: Anonymous Dating App saw a significant rise in revenue, topping out at approximately $424K. Downloads increased to about 42K, while active users also rose, reaching around 198K by quarter's end.

These insights provide a snapshot of the lifestyle app market's dynamics in Europe during Q2 2025. For more detailed analytics and insights, visit Sensor Tower.