AI Insights · Timothy · June 2025
Top 5 iOS Insurance Apps in South Africa: Q2 2025 Performance
Explore the performance trends of the top five insurance apps on iOS in South Africa for Q2 2025, with insights into downloads and active users from Sensor Tower.
The second quarter of 2025 saw varied performance among the top iOS insurance apps in South Africa. Data from Sensor Tower reveals interesting trends in downloads and active users, offering a glimpse into user engagement across these platforms.
Discovery had a consistent presence with weekly downloads ranging between 2.3K and 2.9K. The app maintained a strong user base, with active users peaking at approximately 141K by the end of June.
Clientèle experienced fluctuating downloads, starting at 1.4K and dipping to just above 1K mid-quarter, before recovering to 1.3K. While specific active user data isn't available, the download trends suggest a steady interest.
The Momentum App showed a notable increase in downloads, especially in the last week of June, where it spiked to 2.1K. This jump suggests a potential surge in user interest towards the end of the quarter.
OUTsurance recorded stable download figures, generally hovering around 800 to 900. This consistency indicates a reliable user acquisition rate throughout the quarter.
Lastly, Naked Insurance demonstrated variability in downloads, with numbers ranging from 587 to 959. The fluctuations reflect changing user engagement over the quarter.
For more detailed insights into these trends, visit Sensor Tower's platform.
