AI Insights · Timothy · July 2025
Top 5 iOS Insurance Apps in Oceania: Q2 2025 Performance
Explore the performance trends of the top 5 insurance apps on iOS in Oceania during Q2 2025, including downloads and active user metrics.
In the second quarter of 2025, the top insurance apps on the iOS platform in Oceania showed varied performance trends in terms of downloads and active users. Here's a detailed look at each app's journey throughout this period, based on data from Sensor Tower.
myBupa maintained a strong presence in the region with weekly downloads starting at 9.2K and fluctuating to reach 9K by the end of June. The active user base saw a decline from 151K to 131K, indicating a gradual decrease over the quarter.
The My Medibank app showed a positive trend in downloads, beginning at 4.8K and climbing steadily to 6.1K by the end of the quarter. Its active user count also rose from 97K to 119K, reflecting increased engagement.
AAMI App experienced fluctuating download numbers, starting at 3.5K and peaking at 4.3K mid-June before settling at 3.9K. Active users began at 156K and showed a significant drop to 36K, indicating a notable shift in user engagement.
Hostplus had a varied download performance, starting at 6.4K and decreasing to 3.3K. Active users remained relatively stable, starting at 73K and ending at 61K, with a slight dip in the middle of the quarter.
Finally, nib saw a consistent download pattern, beginning at 2.9K and peaking at 3.2K in late June. Active users started at 13K and increased to 26K, showing a doubling in engagement by the end of the quarter.
For more detailed insights and data, Sensor Tower offers comprehensive analytics to explore these trends further.
