AI Insights · Timothy · July 2025
Top 5 Books Apps on iOS in South Africa: Q2 2025 Performance
Explore the performance trends of the top 5 book applications on iOS in South Africa during Q2 2025, including downloads, revenue, and active user statistics.
In the second quarter of 2025, the top five book applications on iOS in South Africa demonstrated varied performance in terms of downloads, revenue, and active users. This analysis is based on data from Sensor Tower, where more insights can be found.
Bible Offline - KJV Holy Bible from PANDAS OF CARIBBEAN LIMITED showed a steady revenue pattern, peaking at around $399 in early April, and closing the quarter at approximately $388. Weekly downloads began at 866 and climbed to 997 by the end of June. The app maintained a robust presence with active users fluctuating between 12K and 13K.
Bible for Women & Daily Study saw a decline in downloads from 993 in late March to 698 by the end of June. Active users followed a similar trend, starting at 1.3K and ending the quarter at just over 1K.
Amazon Kindle experienced a varied download pattern, starting with 904 downloads and ending with 872. Active user numbers remained relatively stable, hovering around 22K to 25K throughout the quarter.
Wattpad - Read & Write Stories from Wattpad Corp saw a consistent increase in revenue, closing the quarter at approximately $1.3K. Downloads also rose from 712 to 954, while active users jumped from 13K to 17K by the end of June.
Audible: Audiobooks & Podcasts demonstrated strong revenue figures, peaking at $22.5K in late April. Downloads varied slightly, starting at 500 and ending at 476. Active users remained strong, averaging around 30K.
These applications illustrate the dynamic nature of the book app market in South Africa, with each app showing unique trends and performance metrics over the quarter.
