AI Insights · Timothy · July 2025
Top 5 Books Apps on iOS in New Zealand: Q2 2025 Performance
Explore the performance trends of the top 5 books apps on iOS in New Zealand during Q2 2025, with insights into downloads, revenue, and user activity.
In the second quarter of 2025, New Zealand's iOS platform saw notable activity in the books category, with Libby, the library app, Amazon Kindle, Audible: Audiobooks & Podcasts, Goodreads: Book Reviews, and BorrowBox leading the pack.
Libby, the library app from OverDrive, Inc. experienced consistent weekly downloads, fluctuating between 800 and 1K. Despite the absence of revenue data, the app maintained an active user base, peaking at nearly 33K in the final week of June.
Amazon Kindle, published by AMZN Mobile LLC, showed stable download numbers, ranging from 600 to 700 weekly. Active users witnessed a decline early in the quarter but recovered to around 17K by the end.
Audible: Audiobooks & Podcasts demonstrated strong revenue performance, with weekly earnings peaking over $26K in mid-May. Downloads remained steady, while active users hovered around 40K, reaching a high of 44K.
Goodreads: Book Reviews saw modest download activity, with weekly figures between 350 and 500. The app's active user count showed a gradual decline, settling at approximately 14.5K by the quarter's end.
BorrowBox, from Bolinda digital, maintained a consistent download rate, with figures fluctuating around 300 to 400 per week. Active users saw a slight dip, with numbers descending to about 11.5K in June.
These insights illustrate the dynamic landscape of book apps in New Zealand's iOS market during Q2 2025. For a deeper analysis, more data can be found at Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: July 2025