AI Insights · Timothy · July 2025
Top 5 iOS Books Apps Performance in South Africa: Q2 2025
Explore the performance of the top 5 books apps on iOS in South Africa during Q2 2025, with insights on downloads, revenue, and active users.
The second quarter of 2025 saw varied performances among the top books applications on iOS in South Africa. Here's a closer look at their metrics:
Audible: Audiobooks & Podcasts had a strong quarter with weekly revenue peaking at around $22.5K by the end of June. Downloads fluctuated, reaching a high of 695 in late May, while active users experienced a slight decline from 32.1K to 29.1K.
GoodNovel - Booktok, Stories saw its weekly revenue peak at $4.4K in late April, with downloads hitting a high of 755 in early May. Active users showed a moderate rise, peaking at 4.6K in late April.
Everand: Audiobooks & Ebooks experienced a steady revenue increase, reaching $3.7K at the end of the quarter. Downloads remained relatively stable, with a peak of 177 in late April. Active users saw a slight increase, reaching 865 by the end of June.
Novellair showed an upward trend in revenue, peaking at $2.9K in early June. Downloads increased steadily, reaching 248 by the end of June, while active users grew from 932 to 1.3K.
MoboReader had a relatively stable performance with revenue peaking at $2K in late June. Downloads were lower, with a peak of 124 in early April, and active users saw a gradual decline from 827 to 715.
These insights are based on data from Sensor Tower, offering a detailed overview of trends in the South African iOS books app market. For more comprehensive insights, visit Sensor Tower.
