AI Insights · Timothy · July 2025
Top 5 Books Apps on iOS in the US: Q2 2025 Performance
Explore the performance trends of the top 5 books apps on iOS in the US during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the top books apps on iOS in the United States exhibited a variety of performance trends. Here’s a closer look at their weekly downloads, revenue, and active user statistics.
Audible: Audiobooks & Podcasts showed a robust performance in revenue, peaking at approximately $10.7M in early May. Weekly downloads hovered around 80K to 100K, with a noticeable peak at 100K in late April. The app maintained a strong user base, with active users fluctuating around 13M throughout the quarter.
GoodNovel - Booktok, Stories experienced a consistent revenue stream, reaching around $799K at the end of May. Downloads increased steadily, peaking at 17.6K in early June. Active users showed a slight decline from 143K to 129K by the end of June.
Novellair saw a significant spike in revenue, hitting $531K in early May. Downloads followed a similar pattern, rising to 8.5K in late May. Active users increased from 42K to 56K over the quarter.
Literie had varied revenue trends, with a peak of $484K in mid-April. Downloads reached a high of 9.5K in early June, while active users increased from 44K to 50K during the quarter.
AnyStories-Good Novels & Books experienced a downward trend in revenue, starting at $493K and declining to $129K by the end of June. Downloads remained relatively stable, peaking at 3K in late May. Active users saw a decrease from 7.1K to 5.5K.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic app market. For more detailed analytics, visit Sensor Tower’s platform.
