AI Insights · Timothy · July 2025
Top 5 iOS Books Apps in New Zealand: Q2 2025 Performance
Explore the performance trends of the top 5 books apps on iOS in New Zealand during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the books category on iOS in New Zealand showcased intriguing trends among the top five apps, drawing insights from Sensor Tower's data.
Audible: Audiobooks & Podcasts saw a fluctuating performance in weekly revenue, peaking at approximately $26K in mid-May before declining to around $16K by the end of June. Downloads remained relatively stable, with a slight dip to 522 in early June. Active users varied throughout the quarter, starting at 36K and ending at around 37K.
GoodNovel - Booktok, Stories experienced a consistent revenue trend, reaching a high of $5.6K in early June. Downloads showed modest fluctuation, peaking at 199 in late May. Active users maintained a steady presence, closing the quarter at approximately 2.5K.
Galatea: Books & Audiobooks had a revenue increase, starting at $2.3K and rising to $2.8K by the end of June. Downloads saw a notable increase, reaching 301 in the final week. Active users increased slightly, ending the quarter at 820.
Novellair showed variable revenue, with a peak of $3.3K in late April. Downloads experienced a surge in late May with 192, while active users rose steadily, closing at 1K.
Literie had a steady revenue with a peak of $2K in early June. Downloads peaked at 125 in late May, and active users increased slightly, ending at 734.
These trends highlight the diverse performance in terms of revenue, downloads, and user engagement among the top books apps on iOS in New Zealand. For more extensive insights, visit Sensor Tower.
