AI Insights · Timothy · July 2025
Top 5 iOS Books Apps in Kenya for Q2 2025
Explore the performance trends of the top 5 iOS books apps in Kenya during Q2 2025, highlighting revenue, downloads, and active users.
In the second quarter of 2025, the performance of top books applications on the iOS platform in Kenya showcased a variety of trends across revenue, downloads, and active users. Here’s a closer look at the top five apps:
Audible: Audiobooks & Podcasts saw a gradual rise in weekly revenue, peaking at around $1.4K in early May before slightly declining towards the end of the quarter. Weekly downloads fluctuated, starting strong at 285 in late March but dropping to 54 by the end of June. Meanwhile, active users remained relatively stable, averaging around 1.7K weekly.
GoodNovel - Booktok, Stories experienced a peak in revenue in late April at $562, followed by a steady decrease. Download numbers were low throughout the quarter, with a notable dip in early May. Active users showed minor fluctuations, maintaining an average of around 450.
Everand: Audiobooks & Ebooks maintained consistent weekly revenue, with small peaks and valleys, reaching up to $427 in late June. Downloads remained minimal but showed a brief surge in early June. Active users hovered around 60, with a slight increase in early June.
MoboReader demonstrated significant revenue growth, particularly in late June where it peaked at $518. However, downloads were virtually nonexistent throughout the quarter. Active users showed a gradual decline from 69 to 48.
Tapon - Stories & Novels had a steady revenue pattern, with a notable increase at the end of June reaching $249. Downloads were sparse, with only a few instances recorded. Active users consistently declined, ending the quarter at 33.
These insights are based on data from Sensor Tower, offering a comprehensive view of app performance in the Kenyan market. For more detailed analytics, visit Sensor Tower’s platform.